OBJECTIVE: Design a new product line of 3M household cleaning products. Clean Habitat is a non-toxic, all natural brand, packaged using sustainable materials.
SOLUTION: A gender neutral, all-natural look that targets earth and health conscious individuals and families. The packaging utilizes recycled paper with water drop shapes and tapioca-based plastics to create an identity that is authentic and it evokes a feeling of sustainability. Identifying color groups and bold, sans serif typography helps the consumer match like products easily.