OBJECTIVE: Create a biographical adaptation based on the works of Claes Oldenburg. Highlight his commentary on society and consumerism as well as, some of his most iconic sculptures of the 20th century.
SOLUTION: Explore a grid system that offers a vast amount of white space and an architectural structure to highlight the scale of the artist’s work. The thin weight and geometry of Avenir creates contrast and draws the reader’s attention without distracting from the imagery.
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