OBJECTIVE: Produce a motion graphics video for Yonder to help promote the app’s adventure community and educate potential users on its benefits.
SOLUTION: Vivid imagery depicts a variety of outdoor adventure and shows the connections we can have with people who enjoy the outdoors. There is motion that highlights the users interaction with the app. The typeface, Thirsty Rough, has a rugged, weathered feel and is paired with the company’s iconography. This creates a modern yet approachable visual system.