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OBJECTIVE: Create a brand extension for REI based on skin care products, highlighting their commitment to sustainability while standing up to the rigors of outdoor adventure.

SOLUTION: Latin names are used to express the purpose of the product; Nativus meaning native or natural and Contego meaning to protect or shield. The visual system was created using triangles to complement the mountain range of the REI logo. Pliable containers withstand the rigors of being in a pack and the tubes can roll down so hikers and campers can easily pack out.

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© 2017 Pamela Glander Design